On Friday, April 1, Racepoint Group held an event at Harvard Medical School's Joseph B. Martin Conference Center on "Harnessing the Power of Social Media in Healthcare Communications." Moderator Larry Weber and host Dan Carter, EVP of Racepoint's Waltham operations, were joined by leading health and social media experts including Kevin Pho, MD, Ashley Serotta, and Barry Chaiken, MD (bios are below).

View blog recaps of the event:

• "Recap of HCSM Event" - Health Care 3.0 Community
• "Health Care Social Media is in its Infancy Says Panel"

View photos from the event:

• On Racepoint Group's Facebook page or our Picasa album

View the video recording of the event below to learn more about how healthcare organizations and professionals can use social and digital media to:

• Deepen relationships with target audiences, including patients
• Improve patient/customer satisfaction and loyalty
• Enhance collaboration between healthcare professionals
• Create online communities around health topics to raise awareness and engage/activate influencers

Larry Weber (Moderator)
Chairman of Racepoint Group and Author of Everywhere: Comprehensive Digital Business Strategy for the Social Media Era, which was released in March 2011 and discusses how organizations can use social media to empower employees, recruit talent, win customers, innovate new products and outpace their competitors.

Kevin Pho, MD
"Social Media's Leading Physician Voice" -- Forbes.com hailed KevinMD.com a "must-read blog" and CNN.com named @KevinMD as one of its five recommended healthcare Twitter feeds. Voted the best medical blog of 2008.

Ashley Serotta
As the Senior Director of Membership for Sermo, Ashley leads all membership acquisition, engagement, product and support activity for the physician-only community.

Barry P. Chaiken, MD
Dr. Barry P. Chaiken serves as the Chief Medical Officer of Imprivata, Inc. and DocsNetwork, Ltd., the Chief Medical Informatics Officer at Symphony Corporation, a Fellow of the Health Information Management and Systems Society (HIMSS), and Conference Chair of the Digital Healthcare Conference.