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Measuring Social Media ROI

Measuring Social Media ROI White Paper

While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI.

Solving this challenge is the key to long-term success for not just social media - but for all of marketing. This white paper will:

Provide a framework for integrating social media into overall marketing
Define a strategic approach to defining measurement in marketing programs
Present new metrics for social media measurement
Discuss measurement tools and technologies

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