Social media is a powerful tool that can be applied in the public policy arena to impact important issues that are part of the current national policy agenda.
The advent of social media has forever transformed the way that countries and corporations manage their most important goals, from establishing a favorable public policy agenda to driving image. By giving key stakeholders an equal voice, social media has created a new set of challenges, yet also provides a powerful way to drive persuasion quickly, virally and decisively.
Social media provides new opportunities for anyone and everyone to make their voices heard and to have an explosive and profound impact on a debate. In a world where Congressional staffers and elected officials are increasingly remote and tools like e-mail are less effective, social media offers fresh opportunities for genuine interaction and dialogue.
While social media is relatively easy to dive into, a thoughtful and strategic approach is needed to realize the maximum benefit. Anyone can set up a Facebook page or Twitter handle, but building a community to impact legislative outcomes requires a lot more planning and effort.
This white paper will:
- Look at who wields influence and whom they target for their efforts
- Discuss a new approach to influencing public policy and legislation through the strategic use of social media
- Explain the process for establishing an organizational social media strategy to influence legislation
Download a complimentary copy of the white paper here!